&Tradition

The company seamlessly bridges past and present, curating a collection that reinterprets and reintroduces mid-century icons while fostering contemporary design excellence. With a commitment to originality, &Tradition transforms archival sketches into modern-day essentials, ensuring that timeless designs remain relevant for generations to come. The brand’s portfolio spans decades of design history, from Verner Panton’s revolutionary Flowerpot lamp—first introduced in the late 1960s—to the X Lounge Chair, originally designed by Hvidt & Mølgaard in the 1960s. Once rare collector’s pieces, many of these designs are now available on a broader scale, bringing their beauty and craftsmanship to a global audience. Alongside these storied reissues, &Tradition collaborates with some of today’s most celebrated designers to create contemporary classics. From Jaime Hayon’s playful yet sophisticated creations to the refined minimalism of Space Copenhagen, the brand’s design language is diverse yet cohesive. With contributions from talents such as Sami Kallio and Anderssen & Voll, &Tradition continues to shape the future of design while remaining deeply connected to its heritage. Guided by a conscientious approach to both people and the planet, the brand ensures that each piece embodies not only aesthetic and functional excellence but also a lasting commitment to sustainability.